- 11 December 2015 – 21 February 2016
In a world where we use Instagram ‘likes’ and YouTube views to assess who and what is important, and fame is just a click away, what impact is the internet really having on how we think about ourselves and those around us? Follow investigates how we understand image and identity as ever-changing concepts which can be bought, sold, mimicked, endorsed, deleted and validated through a single click – as well as exploring methods to survive, subvert and utilise social media. The exhibition raises questions about the ways in which we seek validation from social media and, ultimately, explores how we behave when everyone is watching. #FollowFACT
Follow is a major exhibition presenting a variety of experiences and views of identity, sharing, and micro-celebrity within the context of a life lived online,Follow will explore how we act when everyone is watching.
Fame is no longer an aspirational dream and celebrities are no longer created on the exclusive space of the red carpet, but on our Twitter feeds and Facebook walls. We feel closer than ever to being able to reach them, befriend them, become them. But are we?
Follow will investigate the use of image and identity as ever-changing concepts which can be bought, sold, mimicked, endorsed, deleted and validated through a single click, and the ways we can survive social media. Like for like, follow for follow.
Exhibition highlights include new work by LaBeouf, Rönkkö & Turner, Cécile B. Evans, Debora Delmar, Joe Orr, Ant Hamlyn, Aram Bartholl, Louise Adkins, Simon Whybray and Candice Jacobs, and restaged work by Constant Dullaart and Kurdwin Ayub.
FACTLab will return to Gallery 2, where we present a pop-up production studio, complete with green screen, lighting rig and basic filming and editing equipment, providing a space for critical experimentation around the way we use social media. The studio is inspired by the YouTube Creator Spaces around the world that are open to an elite group of YouTubers with thousands of subscribers, with the difference that FACTLab will be an open space free for all to use – regardless of position in the social media hierarchy. Artist Louise Adkins has created a series of workshops to take place in the space, specifically looking into themes of online identity, celebrity and the reasons why we produce online videos in the ways we do.
Meanwhile, the Follow Resource Space on the ground floor will feature a collection of journals, books, magazines, videos and games selected by the exhibition curators, situating Kim Kardashian’s Selfish book next to writing by thinkers and artists such as Hito Steyerl and Rob Horning.
Follow is curated by Amy Jones & Lesley Taker at FACT. Collaborators: Metal and Picturehouse.
I didn’t go to this exhibition, but i would have liked to. Below is some stuff I missed out on //
In Commercials (It’s not possible, it’s real), the challenging tone of these advertisements is strangely familiar. The products they advertise are everyday, mundane, and undeniably ‘real’. Using contemporary marketing rhetoric and imagery, along with recognisable elements of popular culture, each of the pieces explore how advertising aims to create new emotional contexts and deploy multiple possibilities towards creating their own reality or realness. These three films endeavor, within the short time frame of commercial spots, to make us feel deeply about their lead characters… A selection of dairy products
How do we live online and how does this affect us when we are offline (if we are ever really offline)? This resource, unfollow is filled with projects made by artists, hackers and technologists which give us the tools to investigate, and alter, our online behaviours. They illuminate the ways we are classified and targeted by commercial organisations in the digital realm.
This interactive, living installation explores how social media allows us to live within an alternate reality; one in which we can easily attain a heightened sense of belonging, or a fleeting state of appreciation. The inflating orb aims to emulate the acceptance and self worth we can feel after receiving ‘likes’ on our posts or pictures online. Each time the orb is followed, receives a like, or is tagged with #theboostproject it gradually increases in size until it reaches its peak. If ignored, it begins to subtly deflate over time and fade into the background of our lives